Digital Marketing Strategies for New Real Estate Agents
The real estate industry is dynamic and extremely competitive. Therefore, as a realtor, you have to be creative in finding new ways to keep your company or services at the forefront. This post will provide insight into 5 digital marketing strategies for new real estate agents.
5 Digital Marketing Strategies for New Real Estate Agents
Following the digital marketing strategies mentioned below increases your chances of success in your real estate market.
#1 – Social Media Is Your New Best Friend
Did you know that around 77% of the U.S. population own at least one social media account? This means you can use the power of social media to reach such a massive audience. The best part is creating your realtor services social media page for free.
All major social media platforms such as Facebook, Instagram, Twitter, LinkedIn and Snapchat allow you to create free accounts. You can start promoting your services, run live streams, post images and video, and share blogs and articles free of charge.
You can also use paid ads on Google Ads, Facebook Ads, and Instagram Ads to strategically place your real estate service ads. You can even select the target audience based on demographics such as age, location, gender, profession, interest etc.
#2 – Using Images and Videos
While using social media networks, you can include images and videos to enhance your digital marketing and traditional marketing campaigns. You can share posts with images and videos of the properties and local area etc.
Major social networks such as YouTube, Facebook and Instagram allow you go live to speak and engage with your audience. This way, you can connect with the clients or interested parties and answer their queries in real-time.
#3 – Creating Virtual Tours
You can create virtual tours of your real estate listings and other events organized by your real estate agency. You can even create segments based on different types of properties and give clients free tips on how to buy or sell properties. This will also increase your visibility, build brand awareness and improve your credibility amongst the target audience.
Offering virtual tours will help you come across as a forward-thinking real estate agent who puts clients’ convenience first. With the ongoing COVID-19 pandemic, virtual tours are the way forward to offer your client a chance to view properties without leaving the comfort of their home.
#4 – Using Business Listing Websites
Several free business listing sites allow you to create a virtual business profile where people can search, shop and leave feed for your real estate services. A business listing website is a digital version of yellow pages, an online directory containing information about businesses.
You can create free business listings on Google My Business, Yelp, MapQuest, Bing, Apple Maps etc. This way, every time a local user searches for a real estate agent in your area of service, Google or other search engines will display your name amongst the top results.
Ask your satisfied clients to leave positive reviews about you on your business listings and social media profiles as this increase your trustworthiness.
#5 – Using the Power of Blogging
You can use blogs to show your new real estate agent expertise. However, you must optimize your content to attract the right audience.
For instance, if you are a real estate agent in L.A., you can use keywords and key phrases such as “real estate agent in L.A.” or “real estate firm in L.A.” This will help amongst the top search results whenever a user types in real estate agents in L.A.
Using the above-mentioned 4 digital marketing strategies for new real estate agents will not only boost your customer engagement but also keep your services at the front line in your area of service. So with little effort and time, you will soon be reaping the benefits of digital marketing.
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